Tuesday, September 28, 2010

Avon Cosmetics: A leader in cosmetics and Corporate Philanthropy

Avon Cosmetics are manufactured by Avon Products, Inc. Corporation. Avon produces perfume, cosmetics and even toys with markets in over 135 countries around the world. Avon has annual sales of $ 7740000000 worldwide. Avon's CEO and company chairman is Andrea Jung, who was promoted to the position in 1999.

Today, Avon's fastest growing markets in Russia and China. Although Avon has always been and continues to be primarily a direct sales company, Countries like China most sales are made in retail stores. Doorstep selling has been banned in China during 1990, but has not seemed to slow Avon sales in China.

Avon cosmetics are not just for women, although women have traditionally been the target market for Avon products. There are also Avon products that are geared toward men and their skin care needs. Avon has been capitalizing on their children's products, including toys and basic toiletries such as shampoo and> Bubble Bath.

More recently, Avon came with two new brands, "M" and "brand". M is an Avon catalog and product line for men. Mark is an Avon line targeted to younger women aged college (18-25). The Mark product line is a great success and has a monthly "Magalog" the latest and most popular cosmetic Avon and other cosmetics with young buyers lined cases.

Beyond commercial pursuits, the Avon company is also investing in variousphilanthropic causes, most of which focus on issues of health and the empowerment of women. Some of the biggest campaigns launched or participated in the Avon breast cancer, domestic violence and global issues.

For more information about Avon cosmetics, social history or philanthropic ventures, take a look ath their official website to find http://avon.com

No comments:

Post a Comment