The instantly recognisable yellow and red children's ride in car, most kids from the last thirty odd years will remember it extremely well. When discussing with some friends recently, they actually didn't know that the iconic car was called a Cozy Coupe, I really thought the name was common knowledge. The bubble shaped car is still to this day a main feature in houses, play schools and kids creches.
Developed by the US based Little Tikes company, the Cozy Coupe ride on car was first available to buy in 1970. This was the first ever children's moulded plastic ride on car in America, and it proved to be a huge worldwide success. Little Tikes has since sold over 6 million units of the adorable Cozy Coupe, various different models are now available in the range. The car was so successful that in 1991 it actually out sold all real road cars in the US.
The classic bubble shape design of the Cozy Coupe has stuck with us over the years, but a new model of the car was introduced in 1998. The red and yellow frame remained, but the Cozy Coupe II came packed with new features. Little Tikes had added a new front roof and given the car an audio remote control, which play audio clips for beeping, unlocking and starting the car engine. As expected, the new model in the series continued to be a top selling kids toys, with sales doubling the average units sold over the next 5 months.
After 30 years on the market, Little Tikes decided it was the right time to bring out a new version of the car, the 30th anniversary edition was introduced in 2009. Of course the classic red and yellow design stayed, but we also got a new pink version, as well as a new Police Patrol version. The anniversary edition features a happy smile face on the front of the car, a removable floor and extra storage units at the back.
The Cozy Coupe was a big part of my childhood, and I really hope it continues to bring happiness to young children around the world for many years to come.
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