Friday, July 16, 2010

Bakugan Battle Brawlers Toys Have International Appeal

The Bakugan Battle Brawlers CCG seems to have taken over center stage on the gaming scene recently. Not only has it become so popular these past few months that stores are having a hard time keeping them in stock, but Toys R Us has capitalized on the gaming craze and is holding country wide tournaments! Software gaming giant Activison has recently signed on to make a Bakugan video game for all the major gaming systems, and it promises to be a huge success. The second season of the Bakugan Anime "New Vestroia" is airing soon, and a whole new lineup of series 2 Bakugan toys has been released just in time to celebrate.

What is truly amazing is that this game seems to have a worldwide appeal. The creators of Bakugan, a company called Spin Masters, are doing a brilliant job marketing this game to an international audience of children all over the world. You can tell just by checking the official Bakugan website which is translated into NINE languages! The cards themselves are printed in both English and French. According to Google Trends, the language that Bakugan is most searched for is Tagalog (the language in the Philippines), and second is Thai, English holds a measly third place in the search engines.

This international appeal meshes well with the cartoon which takes kids from all walks of life and all nationalities and brings them together for a common purpose. While the cartoon itself is pretty boiler plate, the game is becoming a real sensation. Layers of strategy, fast and furious play, collectible cards, transforming spheres, and magnets! They had me at magnets... What more do kids need to capture their imagination?

This game is poised to make some major waves in the worldwide gaming world. It already seems like it could be bigger than the Pokémon and Yu-Gi-Oh CCGs that came before. You can bet it will be one of the top selling items this Christmas yet again. If you haven't checked this game out yet, particularly if you have kids, you will want to do so while you can still find these toys on the shelves.

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